What designers hate about “Ugly”

What designers hate about “Ugly”

Let’s be honest. We’ve all seen successful companies that are ugly. What designers hate about ugly is that it isn’t required for some measure of success. (It isn’t REQUIRED.) Consistency in marketing is the key to success in marketing. Even if...
Risk-taking when Job Hunting

Risk-taking when Job Hunting

I’m pretty sure it was a couple of weeks before graduation when my brother Pablo called to ask me what I was doing after graduation. Having moved from Honduras to Rochester three years prior, I thought it was pretty obvious I was sticking around and looking for...
QR Codes and what they are good for

QR Codes and what they are good for

Harold says: Everyone is moving to the QR Code as a great new approach to marketing. You’ll see these codes on business cards, in advertising and on signage as a way to get existing and future customers to take a step to learn more about your company. The Truth: While...