What designers hate about “Ugly”

What designers hate about “Ugly”

Let’s be honest. We’ve all seen successful companies that are ugly. What designers hate about ugly is that it isn’t required for some measure of success. (It isn’t REQUIRED.) Consistency in marketing is the key to success in marketing. Even if...
Don’t go viral. Just be popular!

Don’t go viral. Just be popular!

You can’t control “going viral.” The planets must align themselves. The universe as a whole has to be in just the right mood on a given day. I’ve seen social posts that were brilliant and relevant go completely unnoticed. I’ve seen abstract rainbow donkeys immediately...