Fart Noise Maker Marketing 101
Don’t forget sales. Marketing and advertising is only the first step. Advertising and Marketing can be thought of as a fart noise maker. Some people might think a fart noise maker is entertaining, some might find it offensive. Rarely will a person remain completely...
read more
Four Reasons Why You should be Advertising on Social Media
Let's say I'm a Bow and Arrow company in Montana that manufactures expensive bow hunting equipment. My target market is wealthy men in Montana who love to hunt. How can I target them specifically? The answer is social media. Social Media advertising is simply a must...
read more
Artistic VS Creative
Is there a difference between artistry and creativity? You bet there is. Where does this conversation fall into our business life? Art is always that term that evades me. What IS art? The conversation goes like this: Regular Person: “My two year old could have painted...
read more
The Biggest Lie You Tell Yourself About Numbers on Social Media
Let’s set the scene. The crew has the stage dressed, the band takes the stage, and they begin to play music. Boy do they give it their all. Beautiful chords and laser lights fill the air. They give the performance of a lifetime. Now let’s review a couple of possible...
read more
I can’t find my logo!!!
If you were to look on your computer right now, would you be able to tell me in what folder your company’s logo is found? How about if I were to ask you for a high-resolution version of it, or better yet, a vector format? I believe you should be able to answer these...
read more
Social Media for Doctors, Lawyers and CPAs
"If you aren’t proactive, you are reactive. If you aren’t reactive, you are antiquated." - Bo Many professional services firms shy away from social media. Many of these industries have run from advertising for years. There was an old tradition and taboo associated...
read more
The most impressive marketing hack ever: $40,000,000 in a Nigerian bank account
This post is not for the weak at heart. It is not for the noble. It’s for those looking for results. It’s for those who can look at the bigger picture. I’m not going to vouch for these lousy humans using phishing schemes to steal the money of the hard working masses....
read more
Analog Marketing? Three reasons for marketing online and off
I was thinking about how exciting it can be to go left when everyone else is going right. Here are three reasons why good, old-fashioned offline marketing shouldn't be completely forgotten: Reason One: No one is expecting it You may be surprised at the warm reception...
read more
Social Media Marketing: Just be Yourself
There are so many questions clients have about social media. They say "I don't know what to post." Even recently I had a new client meeting where we examined their social efforts. Let's talk about what I discovered. First, this company is using social media, so that...
read more