Your company website should serve as the hub for your company online. This 24/7 marketing tool is always available to answer potential customer questions. From a simple question like “what is your phone number?” all the way to a more robust explanation of your company culture and ideology.

Social media is “word of mouth” and the words carry more weight than ever. Over the years, we have helped clients increase their online exposure and achieve an unbelievable return on their investment. After the initial discovery and goal-setting meeting, we will either provide you with the tools you need or we can sit in the driver seat for you, taking control of your social media efforts. We will consistently implement our pre-agreed-upon strategic plan to achieve the results you seek.

Do you have a list of customer emails? Do you ever email them? Email remains one of the most powerful digital marketing tools available. Email marketing is especially reliable with people you have a relationship with. The occasional email “touch” in your marketing mix serves to remind customers that you are ready to help them.

Being found when people search is highly valuable. The goal that search engines have is to answer questions and provide solutions. You want your website to provide those answers. SEO is a combination of art and science. There are no 100% guarantees for winning the top spot on Google without paying for it, but there are very real strategies for returning for certain searches. Let us walk you through what we can do for your company.

Using powerful online advertising tools is a must for your marketing mix. The good news is that you decide where and how you want to be seen, and you decide how much money you are willing to spend. Often people online are raising their hands and asking for help, and you want to be there to help them. The best news is that digital advertising is measurable through analytics. You will know if your investment is paying off, and to what degree.

Implementing a strong analytics package is paramount. You should know if your digital marketing efforts are giving you a return on your investment. Analytics allows us to make sure that we don’t spend any additional dollars chasing ghosts online. We can see what is effective and double down on that. If you are not measuring your performance then you are flying blind, which we can all agree is not a great idea!