Social Media Marketing
Southern Fried Social by Solve
At Solve, we believe that your social media presence matters. Beyond just simply posting, we believe that you speak the right message to the right audience.
We believe that the geography of your business can and should be reflected in your messaging. In the southern states, things are a little different. Relationship building is important. Your business reputation is important. Here are some of our takes on how to successfully manage your social media.
- Choose friendly and informative messages
- Use geographically appropriate artwork (maybe no turtle necks in the oppressive southern heat)
- Switch it up. Some posts can be for selling a product or service and some can celebrate National Pizza Day
- Let’s stay away from the “issues”. We steer clear from any posts that are political in nature or create a divide or confusion in the reader. Your business reputation will never suffer from staying away from these topics
- Let’s create a strategy for selling your products through story and relationship building
Evaluation and Tool Kit
Use Your Voice
- Two posts per week
- Up to three social platforms
- Focus on engagement and audience growth
- Quarterly meetings to discuss social post strategy
- One-time on-boarding fee
- Three-month easy-out contract
- Direct competitors will be considered a conflict of interests and will not be clients
Web Content Maintenance Add-on
- Monthly maintenance updates
- Monthly content updates (4 max)
- Yearly technology audit
Get Noticed
- Five posts per week
- Up to three social platforms
- Focus on engagement, audience growth, and calls to action
- Quarterly meetings to discuss social post strategy and desired actions
- One ad running on your primary social platform optimized to attract new customers and audience members
- One-time on-boarding fee
- Three-month easy-out contract
- Direct competitors will be considered a conflict of interests and will not be clients
Web Content Maintenance Add-on
- Monthly maintenance updates
- Monthly content updates (4 max)
- Yearly technology audit
Social Media Marketing Strategy
Customers often say “we are more word-of-mouth”. Well, you are in luck. That is EXACTLY what social media is! It’s just the digital version of WORD OF MOUTH. Not to brag (just kidding, we are bragging) – but we have increased audiences by THOUSANDS of PERCENTS with our efforts. We have grown brands from “no one has ever heard of them” to a social favorite over a relatively short amount of time. Those new people that take notice become people that you can talk to anytime you want. It’s pretty awesome.
Platform setup
Grow your audience
In order to grow your social influence, you can’t simply talk “at” people, but talk to them. Social media is about creating valuable, long-term relationships. The best part is that once you have established that relationship, you can talk to them whenever you want. You will be a trusted resource or a reliable source of relief from the mundane!
Advertising
Social media offers one of the most targeted, cost-effective advertising solutions available. The data that we provide to these “fun” platforms is astounding. It has created the advertising opportunity of a lifetime. The days of disruptive advertising are coming to an end. When is the last time you watched a live TV commercial? Social media advertising allows you to put your message in front of the person who will actually enjoy seeing it. When properly targeted, social users find messages from advertisers blend in naturally.
Consistent Account Management
You will not do this on your own. You WILL NOT do this on your own. How do we know? Because even WE can’t do it. We are so busy with our work, that posting on social media falls through the cracks. That’s WHY we understand. Often, companies lack the objectivity AND the discipline for keeping their message out there on social media.
Create a measurable difference with our managed social media services which include posting, analyzing, adapting, and sometimes paying to be seen.