The one Digital Marketing Strategy that will make your business explode is CONTENT.
Content is the absolute key to digital marketing. Under this large umbrella term are a few places to start.
- Website
- Social Media
- Blogging
- Podcasting
Regardless of how much content you produce, it’s probably not enough. The simple fact is that exposure and authority are the strongest weapons you have at your disposal. Creating this content is what fuels one of the strongest tools you will ever have: Search Engine Optimization.
Frequent and consistent content on your website and social platforms will put your company at the top of search engine results. Interestingly, content works in two ways simultaneously. While you are creating authority with the viewer by the very nature of them seeing your message, you are also increasing the likelihood of being discovered when other internet users look for information on the same topic. The more you create, the more you gain… exponentially.
You don’t have to start with the highest production quality, but your content should have the highest value quality. The very speed of information has changed the requirement regarding production quality. While it is important that you can be read, seen, and heard clearly, most users are more and more forgiving of the production level if the content is valuable.
The brass tax is that you don’t have to create a Hollywood-level video. Never let production stand in the way of delivering valuable content to your audience.
If you want to take action, be prepared to produce content every day. There are websites and mobile apps galore at your disposal. These are a good starting point. Remember, WHAT you say is more important than how fancy it looks or sounds. As you become increasingly more disciplined with consistency, then you can make things “prettier”.
