Simplify Your Marketing Strategy

Simplify Your Marketing Strategy

There are so many options available when it comes to marketing. It is easy to get caught up in the process and want to employ all the bells and whistles that are possible. You can find yourself caught up in the moment of creative brainstorming revelation, or the...
Fearless Sales and Marketing

Fearless Sales and Marketing

Why do we hesitate to move forward with a marketing plan, or that sales call? Fear. When you are thinking about your 2018 marketing strategy, think specific. Do you ever find yourself saying things like “I want us to make a larger impact next year” or “We need to...
On Creativity and Strategy

On Creativity and Strategy

I have written before about the difference between creative and artistic. I think there is another distinction that needs to be made — the difference between creativity and strategy. It is possible to have very creative ideas that aren’t strategic. Likewise, it is...