What designers hate about “Ugly”

What designers hate about “Ugly”

Let’s be honest. We’ve all seen successful companies that are ugly. What designers hate about ugly is that it isn’t required for some measure of success. (It isn’t REQUIRED.) Consistency in marketing is the key to success in marketing. Even if...
The Power of the Business Card

The Power of the Business Card

This is definitely a subject we’ve been meaning to blog about for a good while now. At Solve, we are true believers in the power of GREAT business cards as marketing tools. We believe that with a well crafted message and an intriguing design you can make a...
Big and Small: The Visual Power of Contrast

Big and Small: The Visual Power of Contrast

What makes something interesting to look at? In a word, contrast. I like to refer to it as “big and small.” Any time you want to create visual interest, just think about contrast. Obviously taking my “big and small” literally can do the trick,...