Advertising, Marketing, Social Media
You can’t control “going viral.” The planets must align themselves. The universe as a whole has to be in just the right mood on a given day. I’ve seen social posts that were brilliant and relevant go completely unnoticed. I’ve seen abstract rainbow donkeys immediately...
Advertising, Branding, Marketing
When preparing your marketing and advertising plan, your very first question should be: Who do I need to talk to? The answer to this question will push you in the right direction when it comes to WHAT your message should be, and WHERE your message should go. I believe...
Advertising, Graphic Design, Marketing
Are digital billboards an improvement? It appears that there may be more cons than pros. Let’s explore. Some Cons: At first glance, a lot of what might be thought to be in the Pro column end up in the Con category. First, one might think that the ability to...
