On Creativity and Strategy

On Creativity and Strategy

Advertising, Creativity, Marketing

I have written before about the difference between creative and artistic. I think there is another distinction that needs to be made — the difference between creativity and strategy. It is possible to have very creative ideas that aren’t strategic. Likewise, it is...
Artistic VS Creative

Artistic VS Creative

Creativity

Is there a difference between artistry and creativity? You bet there is. Where does this conversation fall into our business life? Art is always that term that evades me. What IS art? The conversation goes like this: Regular Person: “My two year old could have painted...