Digital Marketing, Marketing, Strategy
There are so many options available when it comes to marketing. It is easy to get caught up in the process and want to employ all the bells and whistles that are possible. You can find yourself caught up in the moment of creative brainstorming revelation, or the...
Business, Marketing, Sales
Why do we hesitate to move forward with a marketing plan, or that sales call? Fear. When you are thinking about your marketing strategy, think specifically. Do you ever find yourself saying things like “I want us to make a larger impact next year” or “We need to focus...
Advertising, Creativity, Marketing
I have written before about the difference between creative and artistic. I think there is another distinction that needs to be made — the difference between creativity and strategy. It is possible to have very creative ideas that aren’t strategic. Likewise, it is...
Advertising, Digital Marketing, Marketing, Social Media
If you have decided to increase your social media presence but you don’t know where to start, this article is for you! Take a look at a few things like company brochures, PR engagements, and your website content. What can be quickly turned into a social media post (or...
Branding, Business, Digital Marketing, Marketing, Social Media
Here is an exercise I’m not kidding – you need to do this. Stick with me here. Step 1: Please take a minute and say (out loud) the sentences below in the whiniest 4-year-old tantrum voice that you can muster up. Marketing is haaaarrrddd. It’s hard to know what works....
Digital Marketing, Marketing, Social Media
There’s no more secret sauce. Don’t buy into the myth of corporate espionage. Are you struggling to participate on social media because you are afraid that your competitors will somehow learn your tricks and beat you? Just being honest, but that tells me that you...
