Advertising, Digital Marketing, Marketing, Social Media
If you have decided to increase your social media presence but you don’t know where to start, this article is for you! Take a look at a few things like company brochures, PR engagements, and your website content. What can be quickly turned into a social media post (or...
Branding, Business, Digital Marketing, Marketing, Social Media
Here is an exercise I’m not kidding – you need to do this. Stick with me here. Step 1: Please take a minute and say (out loud) the sentences below in the whiniest 4-year-old tantrum voice that you can muster up. Marketing is haaaarrrddd. It’s hard to know what works....
Digital Marketing, Marketing, Social Media
There’s no more secret sauce. Don’t buy into the myth of corporate espionage. Are you struggling to participate on social media because you are afraid that your competitors will somehow learn your tricks and beat you? Just being honest, but that tells me that you...
Business, Marketing, Social Media
Fear to change. Fear of the board of directors. Fear of job loss. Fear. Fear. Fear. (blah blah blah) I believe that the fear you should have (that you don’t) is the Fear of becoming irrelevant. I’m especially writing this FOR the big companies. Why would I do that?...
Advertising, Marketing, Social Media
Let’s say I’m a Bow and Arrow company in Montana that manufactures expensive bow hunting equipment. My target market is wealthy men in Montana who love to hunt. How can I target them specifically? The answer is social media. Social Media advertising is...
