Marketing - Solve Design Studio

Afraid of social media?

Fear to change. Fear of the board of directors. Fear of job loss. Fear. Fear. Fear. (blah blah blah) I believe that the fear you should have (that you don’t) is the Fear of becoming irrelevant. I’m especially writing this FOR the big companies. Why would I do that?...

That Dang 80/20 Rule

Advertising, Marketing

That darned ole 80/20 Rule just won’t go away, will it? Recently I heard someone talking about the 80/20 rule in the way of “getting back to the basics.” Ultimately the point was that the basics account for 80% of your success. At first, I was all arrogant…...

Fart Noise Maker Marketing 101

Advertising, Marketing, Sales

Don’t forget sales. Marketing and advertising is only the first step. Advertising and Marketing can be thought of as a fart noise maker. Some people might think a fart noise maker is entertaining, some might find it offensive. Rarely will a person remain completely...

Four Reasons Why You should be Advertising on Social Media

Advertising, Marketing, Social Media

Let’s say I’m a Bow and Arrow company in Montana that manufactures expensive bow hunting equipment. My target market is wealthy men in Montana who love to hunt. How can I target them specifically? The answer is social media. Social Media advertising is...

The Biggest Lie You Tell Yourself About Numbers on Social Media

Marketing, Social Media

Let’s set the scene. The crew has the stage dressed, the band takes the stage, and they begin to play music. Boy do they give it their all. Beautiful chords and laser lights fill the air. They give the performance of a lifetime. Now let’s review a couple of possible...

Social Media for Doctors, Lawyers and CPAs

Branding, Marketing, Social Media

“If you aren’t proactive, you are reactive. If you aren’t reactive, you are antiquated.” – Bo Many professional services firms shy away from social media. Many of these industries have run from advertising for years. There was an old tradition and...