Advertising, Creativity, Marketing
I have written before about the difference between creative and artistic. I think there is another distinction that needs to be made — the difference between creativity and strategy. It is possible to have very creative ideas that aren’t strategic. Likewise, it is...
Advertising, Digital Marketing, Marketing, Social Media
If you have decided to increase your social media presence but you don’t know where to start, this article is for you! Take a look at a few things like company brochures, PR engagements, and your website content. What can be quickly turned into a social media post (or...
Advertising, Marketing, Sales
Don’t forget sales. Marketing and advertising is only the first step. Advertising and Marketing can be thought of as a fart noise maker. Some people might think a fart noise maker is entertaining, some might find it offensive. Rarely will a person remain completely...
Advertising, Marketing, Social Media
Let’s say I’m a Bow and Arrow company in Montana that manufactures expensive bow hunting equipment. My target market is wealthy men in Montana who love to hunt. How can I target them specifically? The answer is social media. Social Media advertising is...
Advertising, Business, Marketing
This post is not for the weak at heart. It is not for the noble. It’s for those looking for results. It’s for those who can look at the bigger picture. I’m not going to vouch for these lousy humans using phishing schemes to steal the money of the hard working masses....
