That Dang 80/20 Rule

That Dang 80/20 Rule

That darned ole 80/20 Rule just won’t go away, will it? Recently I heard someone talking about the 80/20 rule in the way of “getting back to the basics.” Ultimately the point was that the basics account for 80% of your success. At first, I was all arrogant... "I’ve...

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Artistic VS Creative

Artistic VS Creative

Is there a difference between artistry and creativity? You bet there is. Where does this conversation fall into our business life? Art is always that term that evades me. What IS art? The conversation goes like this: Regular Person: “My two year old could have painted...

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Social Media Marketing: Just be Yourself

Social Media Marketing: Just be Yourself

There are so many questions clients have about social media. They say "I don't know what to post." Even recently I had a new client meeting where we examined their social efforts. Let's talk about what I discovered. First, this company is using social media, so that...

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